Thurs morning (Oct 3) we left Nashville only 10 minutes later than our planned 8:30 AM departure, but didn't arrive in Chattanooga, only 2 hours away, until nearly 6 PM (we lost one hour on the way) due to some unexpected, and decidedly wonderful, finds.
Originally a re-visit to the Jack Daniel's Distillery was on the agenda, Stu hadn't been since 1988 and was curious to see how the Distillery had fared since Jack Daniel's Whisky is sold in every CostCo warehouse around the country--excepting those that don't sell liquor due to state/county laws. Searching the web uncovered another distillery in the area of Lynchberg, George A. Dickel Distillery--new for us so we added that to our itinerary, after all, it was only a bit off the road. We arrived at the very small site of the Distillery which shares the same spring fed creed with Jack Daniel's and hence has the same high quality of spring fed water that contributes to the great taste of the local whisky.
The Distillery sits only a short way from its original 1890's site where it was founded by George Dickel, a merchant from the north, in Cascade Hollow, Tennessee. Stu and I were the only ones there and signed up for a private tour, with a tasting. What a delightful hour + spent learning about whisky making. Corn, rye, and malt barley, in the proper proportions, (has to meet a standard or you can't call it whisky just like Champagne has to come from Champagne, France to be called by that name--you Frenchmen have nothing on us for sophistication and high standards) filtered through 13 inches of maple sugar tree charcoal sandwiched between two 100% cotton blankets, set aside in charcoal burned oak barrels, and 7 -14 years later you have some great Tennessee whisky. (Note: there's no "e" in Dickel whisky). No computers in this distillery as stages and readiness are determined the good, old-fashioned way, by taste. Barrels are filled by one man with a hose, a mallet to pound in the plugs, and then rolled aside for pick up.
We learned that aging is temperature sensitive and since the distillery depends on the weather, the barrels are stored higher up the mountain where the temperature range is more limited. When filled and aging, the 500 pound barrels are only stored 5 high so those on the bottom have about the same temperature as the barrels above, and the whisky is more consistent. We probably heard a lot more about whisky that didn't stick because we were ready, after an hour touring, to get to the tasting room.
You couldn't always taste in Moore County, where the distillery is located, because its a dry county. But with some recent changes in the law, if you distill it, you can taste it, but you can't sell it, for that you need a selling license (another part of the distillery grounds has a store--its about 50 feet away from the tasting room). And we did taste, that was fine whisky! The 7 year old whisky was good, with a bit of a bite. The 10 year old was a bit smoother, but when you get to the select, where each barrel is chosen based specifically on its smoothness to the pallet (More of those epicurean terms--are you impressed?), after 12-14 years of aging, the whisky is very smooth--and the price much higher. I couldn't finish my tastings, couldn't share them with Stu because there's a 1 ounce limit which is strictly adhered to by the distillery, but Stu sure did glow--no drop was left behind. After a quick trip to the liquor store, and the purchase of a bottle of special select, we were on the way, down the road a piece, to Jack Daniel's.
Remember, If all you know is Jack, you don't know Dickel.
Well, 25 years certainly has made a difference. The Jack Daniel's distillery sees about 1000 visitors a day with free hour-long tours (tastings are optional at $10) that begin with a film about Jack, then a group photo, which you can purchase, then the tour. We found the whole set-up, large visitor center and merchandise store (everything from your name printed on the label of a bottle of whisky to golf balls) way too commercial and since we'd already learned how to make whisky, using this very same creek water, we headed into Lynchburg only 1 mile away.
The town is adorable, built around the classic two-story, red brick town hall (someday I'll figure out how to get our photos posted on this blog page so stay tuned) shops on all four sides. Featured items were related to Jack Daniel's Whisky--t-shirts, shot glasses, walking sticks, oak barrels converted into wood carriers and sitting chairs. My favorite, Jack Daniel's infused choclate fudge--mmm good. Too bad the local quilt shop was closed, I was hankering to sit a spell. One store, Moon River Pies, was too tempting to pass up, so we didn't. Besides old style candy from "the day", they had boxes and packages of Moon Pies. You have to remember those from your youth--two graham crackers, marshmellow cream filling, choclate coated. Tasted just like we remembered although instead of 5 cents a piece, they are now $.70, still a bargain and yummmmy.
When we were at Dickel's, earlier in the day, Kathy the tour guide told us about Prichard's Rum Distillery. Since we hadn't taken the time to tour Jack Daniel's, we decided that Prichard's would be our next stop. After all, we've seen wineries, whisky distilleries, even a cognac "factory" in Spain, it was time to expand our horizons. Now, Prichard's, although drawing from the same spring water as Dickel's and Jack Daniel's, was a mighty piece down the road (Okay, you think I've been on the road too long--too much Ozarks, not enough city. I can't describe the distance any better than to say down the road a piece, over in another hollow.) And off we went. This was a serious detour, the town of Kelso didn't even show up on the GPS. I relied on a paper map (Thank you Bill & Rita Jennings for providing the state-by-state maps before our trip.)
What a find. Prichard's entire operation takes place in a 1939 school house which he rented for $200 a month in 2001. The old gym, basketball hoops in place, houses the supplies, some of the rum tanks, boxes for packing. The former cafeteria, already converted once for the Kelso fire & rescue station, but never used because the town failed to raise enough funds to purchase a fire engine, has the only solid concrete floor so its used for shipping the full cases (6 bottles to a case, stacked 5 cases wide, high, and deep, to a pallet). All bottles are filled by hand, labels put on individually by three people--the same three who fill the bottles on filling days, corked, sealed, and packed--yup, same three folks--they multi-task. The staff of 17 (total employees including Prichard, the tour guides, office staff, chemists, bottlers, packers, and shipping department) served up $2.4 million in sales last year, up from $34,000 only ten years earlier, and growing.
Off to the side of the old school, are the brewing tanks. Joe, the chemical engineer who mixes and watches, and brews (This Portland, Oregon native's got another story to tell--his patents for corn infused diesel fuel have just been awarded by the feds--before the shut down in Washington.). Due to the high alcohol content (160% at one stage of the distilling) there's little need for perfect sanitation so we walked everywhere, touched every piece of equipment that wasn't too hot to handle. By the way, Phil Prichard bought his copper tanks, stainless steel distilling tanks, and all other paraphenalia needed for distilling, at an auction, ten cents on the dollar. He squeezes every penny, makes do with what he has on hand, hence he hasn't moved out of, nor remodeled, the old school house. There's not even a flower planted in front as a welcome to tourists or serious rum drinkers. Yet, he won second place in a recent national Rum competition and scored a 95 (some rating similar to wine ratings) on the national competition. He doesn't care about fancy or pretty, just about making good rum ( he also dabbles now in Bourbon). And, he doesn't charge for tastings because he is in Lincoln County, not Moore County, and there's a loop hole in the law here, since the 1800's, that says he can, and he does.
We tasted straight rum, flavored rum (bought Cranberry and Key Lime), tasted Bourbon, tasted the creamed rums and bought two, including a chocolate fudge concoction that can get you in serious trouble, deliciously. We reluctantly said so long to our hostess, who, by the way, is a retired airline steward whose husband was born in Fayetteville (a piece down the road from the distillery). Retirement didn't work for her and she's done a great job at the distillery--she gets it, and she gets Phil Prichard. Phil came out from his office, it used to be the 3/4 classroom back in the day, to say hello, sign a bottle for us, and share a few minutes of his day. What we love about this stop, besides learning more than we ever thought we wanted to know about rum, is that just like Dickel, Prichard made it on his own. They each had a similar dream, a hundred years apart, and began new careers, they took risks, did what they had a passion for. Dickel may have begun as a merchant, and in a way he continued to be a merchant, of his own whisky. Prichard was a dental technician, whose father was a dentist, but he was restless, didn't quite fit, and was bored. He dared to look for something that suited him better. There's a sign in Prichard says, "If you're proud of what you make, put your name on it." I suppose that goes for rum as well as for your kids.
A final note about the basics at Prichards. Before getting on the road we thought it best to make a bathroom stop. Only one functioning bathroom at Prichards old school house. Had we known what we'd find, Stu and I would have skipped taking turns and gone in together. There's one room, two toilets, no, one is not a bidet. One toilet has the seat cover up, the other has the seat cover down. You don't need a sign to know where to do your business.
And it's onward to Chattanooga.